Case: Private fundraising boosted by Predictive AI
NGO • Germany
The challenge
The decline in public funding is pushing the NGO to increase the gross margin of its private fundraising activities.
The solution
Deployment of proprietary donation probability and amount prediction models to better target fundraising campaigns, increase the average donation amount, and reduce costs.
+22%
Margin increase
€274k
Additional margin
x12
ROI of Allyy
“Our independent analysis is unequivocal: Allyy delivers a measurable and decisive impact on our performance.”
Head of fundraising, German NGO