Boost your fundraising results with AI and contribute to long-term donor loyalty and support.
The Danish Rheumatism Association(Gigtforeningen) is a national patient organization with 80,000 members, contributing significantly to non-commercial rheumatology research funding in Denmark. Through extensive outreach campaigns and specific activities, the Association leverages scientific achievements for the benefit of people living with rheumatic diseases. Fundraising activities are central to the Association’s mission, including digital fundraising acquisition, email campaigns, direct mail, lottery, and telemarketing efforts.
Despite the Danish Rheumatism Association’s important mission, fundraising efforts have faced significant challenges. The Association is continuously seeking to improve the management of fundraising costs. Increasing direct mailing costs and decreasing response rates threaten the profitability of direct mail campaigns, while digital fundraising may not fully compensate for this decline. The Association’s evaluation indicates a lack of data insights necessary for better planning and execution of fundraising campaigns. The fundraising team is aware of both missed opportunities and overspending, without the ability to avoid either while creating campaigns. Additionally, the Association lacks the resources within its data team to develop the necessary tools to maximize fundraising activities.
The Danish Rheumatism Association partnered with Allyy to leverage AI and machine learning to optimize donor behavior predictions and campaign effectiveness. By prioritizing high-probability donors and reducing campaign costs without missing donations, the Association significantly improved campaign results. The partnership began with a successful Proof of Value, leading to broader implementation. AI also enabled personalized communication frequency, boosting donor engagement and loyalty. This strategic approach improved fundraising efficiency, allowing the Association to focus more on its core mission with confidence in its fundraising operations.
Allyy’s predictive capabilities yielded impressive outcomes for the Danish Rheumatism Association. Allyy successfully identified the top 40-70% of donors who maximize campaign results. Over a six-month period, the Association and Allyy evaluated the collaboration and concluded that the result was an ROI of 3.5, meaning that for every €1 spent on the subscription to Allyy, €3.5 was brought to the cause.
The collaboration has been smooth, with automated data processes and the Association using Allyy’s predictions directly in their own systems. Additionally, the ability to personalize communication with donors fostered stronger relationships and increased donor engagement. These improvements not only boosted immediate fundraising results but also contributed to long-term donor loyalty and support. With these enhanced strategies, the Association is better equipped to navigate the challenges posed by a dynamic donor landscape, ensuring a sustainable impact on its mission.
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