Our platform is suitable for Nonprofits consistently running appeals in different channels with access to first party data on donors, leads and campaign history. Nonprofits looking to improve the financial results of their private fundraising, to foster donor loyalty and reduce donor fatigue from excess communication can benefit from Allyy

We use only first-party, non-sensitive data to make predictions. This includes:

• Donor contact data and Anonymized socio-demographics data 

• Transactional data and transaction history

• Campaign history and response
• Response data from web tracking and email click history

Fundraisers control which data is uploaded to Allyy. We do not use sensitive data such as race, sexual orientation, or religion. There is full transparency about which data variables influence our models. Fundraisers can also exclude specific variables if they prefer.

Yes, Allyy is designed for easy integration with your current data, CRM and marketing platforms, ensuring a seamless IT infrastructure.

Data is pseudonymized before being uploaded to Allyy, ensuring that no personal data is available in Allyy’s database, without a pseudonymization key. Allyy does not have access to the pseudonymization key. Additionally, column names and content are hashed to protect data attributes and values.

Allyy provides fundraisers with a blueprint of our models and detailed documentation of our algorithm through the Allyy API. Fundraisers also have access to detailed overviews of what data points have explanatory value in the models, all the way down to explaining why an individual donor is predicted to have certain behavior. This ensures transparency and understanding of how our models work.

We adhere to strict data privacy standards, ensuring that all data is anonymized and securely stored. Clients retain full control over their data, and we never share data without explicit permission.

Nonprofit Organizations benefit from Allyy’s Free-of-charge PoC. The PoC will clearly indicate what results can be expected in the next and coming campaigns before the final commitment to engage with Allyy. Results can of course vary depending on the volume and quality of data. 

Allyy fully complies with regulations such as GDPR and AI Act, and follows best practices outlined in the EU Commission’s “A European approach to excellence and trust.” Allyy uses SHAP (SHapley Additive exPlanations) scores to provide clear insights into how each feature influences predictions. We prioritize transparency and accountability, aligning our solutions with the highest ethical standards. 

Allyy offers comprehensive support, including onboarding assistance, technical support, and ongoing training to ensure you get the most out of our platform. Support is included in the Allyy subscription.