How Humanity & Inclusion (HI) uses predictive AI to improve fundraising performance, strengthen donor relationships, and drive long-term mission support.
She is the Executive Director of Humanity & Inclusion in France. Watch the video to see how Allyy transformed their fundraising, boosting donor response, retention, and support for their global mission.
Humanity & Inclusion (HI) is a prominent NGO dedicated to supporting individuals with disabilities and those living in poverty, conflict, and disaster-stricken areas worldwide. With operations spanning the globe, HI relies on fundraising efforts across eight countries in Europe and North America to fuel its mission. As a data-driven organization, HI employs internal data analysts and external consultants to optimize its fundraising campaigns.
Despite HI’s important mission, fundraising efforts faced significant challenges. The proliferation of causes and fundraising channels, along with changing donor behaviors and macroeconomic factors, posed difficulties. Traditional segmentation methods struggled to adapt to the evolving landscape, leading to donor fatigue and missed opportunities. Younger donors, who tend to prefer more spontaneous and versatile giving options, further complicated the effectiveness of conventional methods like direct mail and telemarketing. Additionally, the increased number of appeals risked overwhelming donors, while economic conditions such as high inflation and interest rates made securing funds more difficult. As a result, there was a critical need for more adaptive and strategic approaches to fundraising.
Humanity & Inclusion (HI) partnered with Allyy to leverage AI and machine learning, optimizing donor behavior predictions and campaign effectiveness. By prioritizing high-probability donors and identifying churn risks, HI enhanced campaign strategies. The partnership began with a successful Proof of Value, leading to broader implementation. AI also enabled personalized communication, boosting donor engagement and loyalty. This strategic approach improved fundraising efficiency, allowing HI to focus more on its core mission with confidence in its fundraising operations. As a result, HI ensured sustained support and adapted seamlessly to the changing donor landscape.
ROI of direct mail campaigns for Allyy-targeted audiences, compared to the average (baseline) ROI.
ROI of direct mail campaigns for Allyy-targeted audiences, compared to the average (baseline) ROI.
By targeting the donors most likely to give, HI significantly increases response rates and reduces costs, thereby improving campaign ROI. HI can now identify, with high accuracy, donors most at risk of discontinuing their regular donations within the next three months, enabling proactive engagement.HI has implemented a donor-centric tool, tailoring communication frequency and content based on individual needs.
This approach boosts short-term results while strengthening long-term donor engagement. With these strategies, HI overcomes the challenges of a changing environment, ensuring a sustainable impact for its humanitarian efforts.
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